This is why no one cares about your product


If someone is asking you to design without any clear direction or enough information about the project, you must feel lost where to start. Without knowing who the company is, why they do what they do, and how they work, nothing will be clear. To know how to make the right decisions, you need to ask deeper questions. What is the vision for the company, for the product? What are the business outcomes your design needs to support? What do you want users to experience with your design?