Your nonsensical plan tortures your employees
It's like clients are insulting you when they order what to create and uninterested in work that is not actionable or focused. It drives me crazy even more if they are incapable of receiving feedback. Does anyone know if there is a course that creators can suggest to their clients on how to face and accept the reality and restructure how they work?
Once you decide on a strong purpose and brand attributes that make you stand out from your competitors, stick with it. Everything you put into the world should be consistent and that should be the way of building awareness and trust between your company and customers.