Brand Archetypes

 
 

Pick your archetypes

Make sure that you are not picking similar ones!

 
 
 

Meeting Recap

  • Come up with visual / word inspiration mood board to build your brand attributes.
  • Click here for a detailed description of archetypes.
 
 
 
  • Actor
  • Anarchist
  • Bureaucrat
  • Caregiver
  • Companion
  • Crone
  • Detective
  • Diplomat
  • Dreamer
  • Fool
  • God
  • Healer
  • Historian
  • Knight
  • Magician
  • Matriarch
  • Muse
  • Networker
  • Patriarch
  • Poet
  • Priest
  • Prophet
  • Puck
  • Rebel
  • Revolutonary
  • Sadist
  • Scholar
  • Seductress
  • Servant
  • Sidekick
  • Storyteller
  • Thief
  • Tyrant
  • Visionary
  • Wizard
  • Addict
  • Artist
  • Beggar
  • Child
  • Coward
  • Crook
  • Dictator
  • Disciple
  • Eternal
  • Gala
  • Goddess
  • Herlad
  • Innovator
  • Liberator
  • Martyr
  • Midas
  • Mystic
  • Nun
  • Pilgrim
  • Politician
  • Prince
  • Prostitute
  • Puppet
  • Redeemer
  • Robot
 
 
  • Sage
  • Scout
  • Seeker
  • Settler
  • Slave
  • Student
  • Tramp
  • Vampire
  • Warrior
  • Zombie
  • Alchemist
  • Avenger
  • Bully
  • Clown
  • Craftsperson
  • Damsel
  • Dilettante
  • Diva
  • Boy/Girl Evangelist
  • Gambler
  • Gossip
  • Hermit
  • Judge
  • Lover
  • Masochist
  • Monk
  • Nature Boy/Girl
  • Olympian
  • Pioneer
  • Predator
  • Princess
  • Provocateur
  • Puritan
  • Rescuer
  • Saboteur
  • Samaritan
  • Scribe
  • Seer
  • Shaman
  • Spoiler
  • Teacher
  • Trickster
  • Victim
  • Witch
 
 
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