Benefit of shinning in public when you build a branded story

“What happens when I tell the story to another person, is that all these other things show up, without me asking for them… The person you told the story to will tell you what they thought of it, they will help you make your story and your character better. I encourage everybody to keep telling your story over and over again in order to make it better. You’d be surprised how good your stories become over a short period of time, and you don’t have to sit alone in a room with thinking if it’s good or bad or whatever. Somebody can tell you, if you ask.” - The art of storytelling | Pixar in a Box | Partner content | Khan Academy